We all know that our credit reports are used to determine our future credit risk. Last year it emerged that American Express was using the shops where we make purchases to deny credit to customers. Now a new company is data-mining our friends on social networking sites to determine credit risk.
Yes, really! You Facebook-friended that loser just to be nice to him, but now he’s caused your credit card company to deny you credit.
This is the work of companies such as Rapleaf of San Francisco that uses the perfectly legal method of getting friend lists from social networks like Facebook, MySpace, and Twitter to help determine your credit worthiness.
This bleeding-edge business space is called SMM – social media monitoring. Everything about you is added to your particular data profile including what books you have reviewed on Amazon to the comments you left on the blogs you visit. Then in-house algorithms are used to serve up suggestions to customers on everything from advertisements you might like to your credit worthiness. The privacy laws on the books were certainly not written with our current information age in mind!
I’ve thought for awhile that every digital fingerprint you leave online is really building an online brand about you. This can go two ways and might make for an interesting psychology PhD for a grad student somewhere. Does the profile that you build online match your concept of yourself? Perhaps your online data profile really describes more about you than you realize… You can see what Rapleaf thinks about you by visiting their website to check out your online profile (you have to register for a free account). You can also opt-out.
References:
How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk


An algorithm from researchers at Cornell has managed to data-mine the underlying laws of physics in just under one day.
In another example of data-mining, researchers were able to answer one part of a hieroglyphic mystery that has perplexed archeologists to this day. The Indus Script from 4,000 years ago has remained undeciphereable. Some linguists have insisted that it is no language at all, but merely political ciphers (like the Democtratic donkey or Republican elephant) that were important in that day. The problem is that the longest chain of Indus Script contains only 27 characters, making it extremely difficult to crack. A group of researchers has now managed to “prove” that it is a real language by showing that the entropy level of the order of the Indus characters is very similar to human language.
In other fascinating news, did you know that you can’t tie your shoelaces? If you don’t believe me, visit 
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